Web Survey Bibliography
Title Market research on the web
Author McCullough, D.
Source Communication World, 15, 9, pp. 29-31
Year 1998
Access date 28.05.2004
Full text
Abstract
Web-based surveys offer tremendous potential to the business community. They are potentially faster to conduct, generate more accurate information and are cheaper by several magnitudes. You only need to follow a few steps to successfully conduct a Web-based survey. They are: 1. Understand clearly what questions you want answered. 2. Know who you want to talk to. 3. Write a questionnaire and put it on the Web. 4. Build traffic to that questionnaire. 5. Analyze the data.
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Year of publication1998
Bibliographic typeMagazine article
Web survey bibliography - 1998 (32)
- Exploring Data Collection by the Internet ; 1998; Wings, H., Snijkers, G.
- Essential bookmarks: Start your Web research with these 10 sites; 1998; Frost, M.
- Web research: 10 steps to find what you need; 1998; McCune, J. M.
- The political relevance of political trust; 1998; Hetherington, M. J.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- Formal features of rating scales and their interpretation of question meaning; 1998; Schwarz, N., Grayson, C. E., Knauper, B.
- Collecting sensitive information with different modes of data collection; 1998; Couper, M. P., Tourangeau, R., Smith, T. W.
- Internet v Sloveniji - Projekt RIS 1996-1998.; 1998; Vehovar, V.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Comparing the response rate, response speed and response quality of two methods of sending questionnaires...; 1998; Tse, A. C. B.
- Tutorial: PERL, a psychologically efficient reformatting language; 1998; Schwartz, A.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Presidential address: Survey and market research confront their futures on the World Wide Web; 1998; Beniger, J. R.
- The making of a personality inventory: Help from the WWW; 1998; Pasveer, K. A., Ellard, J. H.
- Creating Surveys for the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- High-Tech Surveys Have Arrived. A Review of Software for Interviewing on the World Wide Web and with...; 1998; Struhl, S., Kuever, C.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- The Newest Mousetrap: What Does it Catch? Internet versus Telephone Data Collection: A Case Study; 1998; Gates, R., Helton, A. S.
- The History and Development of Computer Assisted Survey Information Collection Methods; 1998; Couper, M. P., Nicholls II, W. L.
- Using the Internet to survey patients with diabetes; 1998; Crownover, A. J.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- Conducting Surveys Over the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- Development of a Standard E-Mail Methodology: Results of an Experiment; 1998; Schaefer, D. R., Dillman, D. A.
- Using Internet/intranet web pages to collect organizational research data; 1998; Stanton, J. M., Rogelberg, S. G.
- Market research on the web; 1998; McCullough, D.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Conducting full-profile conjoint analysis over the Internet; 1998; Orme, B., King, C.